In Dead by Daylight, licensed content is balanced with original creations by the Behaviour team. And then in the middle, there was the DBD logo." "For me personally," says Richard, "a couple of years back, I was at PAX and I got a fan that came to see me and she had tattoos of all sorts of killers from franchises, Halloween, Michael Myers was there, Leatherface. It now boasts collaborations with the likes of The Texas Chainsaw Massacre, Stranger Things, Resident Evil, and most recently Hellraiser. Obtaining the Halloween license was the first major milestone for the team, while the Silent Hill license opened the game up to other horror games. Over time, through partnerships with licence owners, the game has grown into a horror hub. It was always intended to be an evolving experience too, with the idea of adding new chapters of content considered early in the process. Creating a sense of fear was key, without any HUD prompts, and the game's unpredictable nature and reliance on human players rather than AI only added to its frightening appeal.
Horror was at the core of the experience right from the beginning and the team were interested in asymmetrical multiplayer, something that was alluring but not yet perfected at the time.
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